It’s been five years since we’ve increased the price of The Sun. Regrettably, rising costs demand we do so again. We’re introducing a modest increase: from $2.75 to $3 for a single issue and from $28 to $30 for a year’s subscription. I hope readers will agree it’s money well spent.
I hope, too, they’ll see the wisdom of another decision, one it’s taken me sixteen years to make. Beginning with this issue, there will be no more ads in The Sun.
Sixteen years is a long time to struggle with uncertainty, even for a worrier like me. When I started The Sun in 1974, I was faced with a dilemma. Most ads seemed manipulative and cynical. Still, nearly every magazine depends on advertising to survive. I didn’t want to compromise The Sun, but I didn’t want to jeopardize it by being a purist.
